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Title: analysis of competition in the mobile phone markets of the united states and europe author(s):, husso, mika date: 2011 language: en pages: 112 department: department of management and international business johtamisen ja kansainvälisen liiketoiminnan laitos major/subject: international business. The thesis aim was to give a quick glance at the smartphone industry start with the history of mobile phone, all the changes it had to go through to reach the modern form of smartphone then, afterwards, competitions between companies and smartphone brands are analysed and the outcome was also. Keywords swot analysis, cross-cultural comparative analysis, icts, mobile phones introduction information and communication technologies (icts) are transforming society specifically, mobile phones are processing and information access in the business sector and government sector that provided competitive.
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